comScore Networks has released a study that analyzes the impact of visits from university locations to the top two Web properties, Fox Interactive Media (which includes MySpace) and Yahoo!
College students account for 8% of all Web content consumed by U.S. Internet users, as measured in page views. At MySpace, the top Internet property in November on the basis of page views, 12% of content is viewed at university locations, while only 6% of page views at Yahoo! occurs at university locations.
If college student usage is omitted, the data tells a very different story: Yahoo!, with 35.6 billion page views for November, would rank higher than MySpace with 34.9 billion.