Here’s a roundup of today’s other search news and headlines from around the web.
Search Industry News
- TechCrunch Interview: Marissa Mayer Reveals The Two Pillars Of Google’s Local Strategy – TechCrunch
- Google’s Marissa Mayer Talks Location Strategy – Fast Company
- Apple Allegedly at Center of Employee Compensation Conspiracy Involving Google, Intel, Adobe, Pixar, and Lucasfilm – Forbes
- Google help wanted: antitrust lawyer – CNET News
- Our testimony on how technology can aid crisis response – Google Public Policy Blog
- Weekly Yahoo! Search Trends – May 6, 2011 – Yodel Anecdotal
- Yahoo Search Trends: Mother’s Day – Mom’s Want More Than Flowers and Breakfast in Bed – Yahoo Search Blog
- Your TV Just Got Smarter: Yahoo! Introduces Dozens of New Connected TV Apps – Yodel Anecdotal
- Demand Says Search Traffic To EHow Off 20 Percent Since Google Changes – paidContent
Search Engine Optimization
- 3 Things to Make the Collapsible DIV SEO Friendly – Shimon Sandler
Search Advertising
- AdWords Editor Version 9.0 released today – Inside AdWords
- Preparing for the Adwords Fundamentals Exam – Searching Beyond the Paid
- Text Ad Optimization Q&A #5: Have You Had Any Surprising Text Ad Testing Results? – ClickEquations
Social Media Marketing
- Facebook pays users to watch ads – Mashable
- Facebook Rolling Out Major Update to Ad Analytics with Audience Funnels and Reach Data – Inside Facebook
- Facebook Advertising Metrics – Rimm-Kaufman Group
- Does Posting Things to Twitter Make You a Journalist? – GigaOM
- How the new AdWords policy could impact social media competitions – Andrew RH Girdwood
Local Search
- Sneak Peek: Local Ad Offerings for Bing in adCenter across PC and Mobile – adCenter Blog
- New Bing Maps iOS SDK – Bing Maps Blog
Mobile Search
International Search
Video Marketing
- Optimising Video For Search Engines – Search Engine People