Average cost-per-click rates in July for Auto, Finance, Retail, and Travel categories.
A look at the average CPC in search by vertical in the U.S. for July 2009, compared to the prior month. Data and research are provided by Efficient Frontier.
| U.S. Average Search CPC by Category, June and July 2009 | |||
|---|---|---|---|
| Category | CPC July ($) | CPC June ($) | Change (%) |
| Automotive | 0.47 | 0.49 | -3 |
| Finance | 1.78 | 1.55 | 14 |
| Retail | 0.37 | 0.40 | -7 |
| Travel | 0.51 | 0.56 | -10 |
Source:  2009 |
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