Yellow Pages are a great source of income for AT&T – $1.3 billion in the first quarter of the year, to be exact. But according to Forbes, AT&T is planning a new kind of Yellow Pages designed specifically for a younger demographic.
It’s no surprise really. The under-30 set probably didn’t grow up using Yellow Pages. They’re more familiar with “looking it up on the internet.” They’re also very familiar with social networking sites like Facebook.
As a result, social networking is going to be a component of the new Yellow Pages. They will be developed for web and mobile – including apps for Google Android devices (despite the fact that AT&T currently has no device with Android) and iPhone – arguably one of AT&T’s best sellers.