comScore has released the display ad rankings for March 2009 and Yahoo! takes the cake as the number one publisher. Yahoo! sites served up 42.8 billion ad views, which translates to 13.2% of the market share. Here are the top 10:
Telecommunications companies top the list of advertisers:
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Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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