Ivory Investment Management LP is calling for Yahoo to sell its search to Microsoft. Ivory owns 1.5% of Yahoo shares.
Ivory is smart to call for only selling search to Microsoft, as Steve Ballmer has repeatedly made clear that he’s no longer interested in buying the whole enchilada.
However, Microsoft has already snagged two Yahoo acquisitions in the form of executives who know a thing or two about search. Is there any incentive left for Microsoft to return to its scorned lover for another negotiation?
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…
