Even after you’ve won the client’s business and run a successful program, you still have to show the client what you did for their money. In today’s SEM agency issues column, “Great Expectations: How to Communicate SEO Value,” William Flaiz points out that communicating the value your search program provided is not to be taken lightly. It could mean the difference between a renewal and a one-off client project.
SEW Experts: Great Expectations: How to Communicate SEO Value
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