Yahoo! Search BOSS is now allowing developers to use a feature called Key Terms. The feature is derived from technology that is used in Search Assist.
Yahoo! says developers can use Key Terms to create refinement terms for their own search applications as well as creating semantic analysis or new relevancy models.
In releasing Key Terms, Yahoo! is introducing a new universal parameter: “view.” The Yahoo! Search blog gave the following example for a search for the new President-elect:
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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