Yahoo Gains Search Share While Microsoft and Google Drop
Bloomberg News reports the monthly search numbers for September have Yahoo gaining while Google and Microsoft have dropped.
“Yahoo! Inc. handled a larger chunk of U.S. Internet searches last month while Microsoft Corp. lost market share, according to researcher ComScore Inc.
Yahoo had about 20.2 percent of queries in September, up from 19.6 percent in August, Reston, Virginia-based ComScore said today in an e-mail. Microsoft’s share fell to 8.5 percent from 8.9 percent. Google Inc. handled 62.9 percent, compared with 63 percent in August” Bloomberg reported.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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