Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Improving ad text leads to better CTR and quality score, which means it can help drive your CPC down, and/or let you buy more clicks per dollar. In today’s search advertising column, “Measuring a Text Ad’s Effectiveness,” David Szetela shows you how to make a direct impact on your campaign’s ability to increase the number of profitable sales.
SEW Experts: Measuring a Text Ad’s Effectiveness
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreAmazon SEO: The complete guide for new and experienced sellers
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Google wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.