Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns. Microsoft thinks this could be the answer to increased relevance in search results. But is it? In today’s SEM Crossfire column, “Look Out PageRank, There’s a New Algorithm in Town,” Frank Watson and Kevin Newcomb share their thoughts on BrowseRank’s potential, and potential pitfalls.
SEW Experts: Look Out PageRank, There’s a New Algorithm in Town
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