Google, Microsoft and Yahoo may have disappointed Wall Street, but Baidu is proving to be a Dark Knight in this tough economy.
Boosted by advertising sales in advance of the Beijing Olympics, the Chinese search engine posted an 87% jump in profits in the second quarter of 2008. Net profit came in at $38.6 million, beating expectations of $35.5 million.
Baidu owned 63% of the search market in China, accoring to iResearch. Google had 26% and Yahoo came in third at 8%.
source: Reuters
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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