Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Motivation comes in the form of click action, triggered by text. In today’s Searching for Meaning column, “What’s on your Mind?,” Kevin Ryan reminds us that the action starts long before reaching search results.
SEW Experts: What’s on your Mind?
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreGoogle wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
SEO pricing: how much does SEO cost? (September 2026 Analysis)
How much does SEO cost? Compare SEO pricing, see what $500–$10,000 a month should buy, uncover hidden costs and calculate your break-even point.