Microsoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. In today’s Building Brand Equity column, “Microsoft Search CashBack: Stealing from Google?,” Erik Qualman notes that the Live Search CashBack program just might steal that cash (in the form of market share) back from Google.
SEW Experts: Microsoft Search CashBack: Stealing from Google?
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreAmazon SEO: The complete guide for new and experienced sellers
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Google wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.