Funny how this may have been the way to stop arbitrage way back before all the other methods were used and the experimentation cost regular advertisers lots of money through all the minimum bid increases.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
The first problem with finding a good GEO conference is deciding what the field is actually called, believe it or not. Some organizers use generative engine optimization. Others…