A new update to AdWords tracking has been reported by the guys over at AccuraCast. Seems they have improved the conversion tracking allowing users to separate different things to track to conversion.
This ability to track email, sales, and other conversion elements individually will be a great help for online marketers. Plus they can be seen in summary form of overall conversion total and the unique conversions to the elements a user sets up.
Good job Google, now if you could only ban my competitors….
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
