SEW Experts: Don’t Be Afraid of Social Media — Your Customers Aren’t

Savvy big brand marketers know that the junction of social media and e-commerce, or “Socialommerce,” is the next big thing. But many are wary, and want to sit back and see how it plays out. In today’s Building Brand Equity column, “Don’t Be Afraid of Social Media — Your Customers Aren’t,” Erik Qualman explains that while waiting is a good idea, waiting too long is not.