SEW Experts: There’s More to Keyword Strategy Than the Long Tail

Choosing which keywords you want to chase in your SEO strategy can be a challenging task. Go after terms that are too competitive, and you might not get there in time, or at all. Go after terms that are easier to rank high for, and you’re likely to get there much faster, but at what cost? In today’s By the Numbers column, “There’s More to Keyword Strategy Than the Long Tail,” Eric Enge suggests adopting a keyword strategy patterned after an NFL quarterback, with lots of options for short, medium, and long passing routes.