A step back shouldn’t equate to repeating past mistakes. Much in the same way our weak dollar and inevitable recession can’t be remedied by short-term tax rebates and cutting interest rates, Yahoo can’t get fixed by cutting off its arm to spite its face. In today’s Searching for Meaning column, “A Gloomy Searchonomic Forecast,” Kevin Ryan suggests that long-term thinking may be Yahoo’s best approach.
SEW Experts: A Gloomy Searchonomic Forecast
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreAmazon SEO: The complete guide for new and experienced sellers
Choose relevant keywords, make product listings easier to evaluate and work out why shoppers aren't finding or buying your products.
Google wants travelers to book hotels without leaving Search
Hotels could keep the reservation and guest data while becoming more dependent on Google to bring customers back.
Google ordered to let rivals into its ad-tech walled garden
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.