SEW Experts: What’s Your Link Building Marketing Mix? – Part 2

If you’ve been following the search industry at all for the past year, you probably heard about Google’s war on paid links. In a nutshell, Google banned paid links; and SEOs split in two camps over the move. What’s a CMO to do? In today’s By the Numbers column, “What’s Your Link Building Marketing Mix? – Part 2,” Eric Enge explains why you should never buy links, and why you should almost never swap links.