You can waste a lot of time debating whether content is king. For the sake of argument, let’s just all agree so we can focus on business decisions. In today’s Vertical Challenge column, “Content Creation: About Journey, Not Destination? – Part 2,” travel search expert Elisabeth Osmeloski discusses the pros and cons of hiring an in-house staff to transform your travel site.
SEW Experts: Content Creation About Journey, Not Destination? – Part 2
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