Idearc’s Superpages.com has launched a mobile version of its local search product, Superpages Mobile for BlackBerry. The application is designed to help mobile users, especially business travelers, find local information easily with a BlackBerry mobile device. For example, users can search for local businesses, map directions, get local movie showtimes, find a person or check the local weather.
Idearc is the latest of many search companies to offer a downloadable application for mobile users. While mobile users who will go to the trouble of downloading an application are a minority, they are an influential one, which search providers look to in order to spread the word about their services.