In today’s Search Ads column, “Can Google Analytics Be Evil?,” Tony Wright is looking for feedback on Google Analytics. Like many search marketers, he has recommended that clients stay away from Google Analytics because of concerns about data privacy and some of the ways Google has used AdWords data in the past.
Is he right to be wary, or are the benefits of a free and easy to use analytics application worth any potential risks? Share your thoughts in the SEW Forums.