Creating a search marketing strategy for any company can be a daunting task. That’s especially true when the company has more than 50 different brands and products, hundreds of millions of Web pages, different conversion metrics and different strategies.
In today’s SearchDay, Handling Search Marketing in Large Organizations, Melanie Mitchell, VP of SEO/SEM at AOL, offers the first of a three-part series about her experience building the in-house search practice of AOL.
Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.
Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
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