First there was YahooSarah – an online persona who helped forum communities with announcements and assistance with YPN and Panama?Overture issues – now we also have YahooPete.
Yahoo’s involvement in online communities and social networks has grown of late and the introduction of YahooPete displays further commitment on the part of Yahoo to develop social networking.
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.