Reed’s Zibb.com asks competitors to participate in its vertical search initiatives

Marrecca Fiore of Folio Magazine reports that Reed Business Information is inviting all publishers, including its competitors, to be a part of Zibb.com, its new business-to-business vertical search engine. According to Fiore, “Reed’s Zibb.com offers business-to-business Web users more targeted searches than broader search engines such as Yahoo and Google, similar to that of Business.com.”