Andy Beal details a very interesting action Yahoo! seems to be doing when people upgrade the Yahoo Messenger. Not only do you get the Messenger updated but you also get the new IE 7 with most of the settings set to Yahoo as the default.
Now that is some good black hat!
The article about hijacking the search and other features in IE7 (which is still a little buggy) is well documented with screen captures.
Good catch Andy!
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.