Anick Jesdanun, an AP Internet writer, reports that PayPerPost, a company that connects advertisers with bloggers willing to write about their products for pay, will now require disclosures “amid criticism and a regulatory threat.”
Under the new policy, bloggers must disclose that they are accepting payment, either in the write-up or in a general disclosure policy on the blogger’s site.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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