I reported this morning that Google Advertisers Receiving Settlement Payouts for the refunds they were rewarded based on the Google Click Fraud Settlement. The amounts of those payments are making many advertisers feel like they were ripped off. For example, one advertiser informed us that they paid Google over $480,000 over the past three years and only received a credit of $280. You can check to see if you received a credit by viewing your “Billing Summary” under each campaign in your Google AdWords account.
Google Click Fraud Settlement Payments Received
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View moreGoogle AdWords Incorporates Focused Bid Automation and Bulk Editing
Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers.
Google AdWords to Universally Apply Close Variant Keyword Matching
The change will apply to all exact and phrase match keywords and will help increase the likelihood users get the ads they expect to see.
FTC Workshop ‘Blurred Lines: Advertising or Content?’ to Examine Native Ads
The FTC will host a workshop December 4th entitled “Blurred Lines: Advertising or Content?” as part of their investigation of native advertising and sponsored content. Viewers can tune in live online.