Search Headlines & Links: September 14, 2006

Below, a recap of stories posted today to the Search
Engine Watch Blog, along with other items we’ve spotted but not blogged
separately:

From The SEW Blog…


  • Google.org Creating For Profit Hybrid Cars
    In a New York Times article named Philanthropy Google’s Way: Not the Usual,
    describes how Google.org is actually a for-profit company, unlike the “Google
    Foundation” which is part of Google.org. Google.org is actually “consulting
    with hybrid-engine scientists and automakers” to design a new “an
    ultra-fuel-efficient plug-in hybrid car engine that runs on ethanol,
    electricity and gasoline.” I guess we can call it the Google Car? The goal of
    this Google car is to have these cars exceeds 100 miles per gallon. I wonder
    what colors these cars will come in?…
  • Yahoo
    Adds More Social Features To Local
    Yahoo has been rolling out its “FUSE” (find, use, share, extend) strategy
    across its many properties and has just made its popular Yahoo Local site more
    personal and simultaneously more “social.” A number of new features have been
    integrated into the site that allow people to create customized profiles and
    lists of local favorites but also to tag and share those favorites for
    discovery by the larger user community….
  • YAT21L:
    Matt Cutts On SEO
    The only problem with Matt Cutts blogging is that it gets harder and harder to
    remember all the great nuggets he gives out. I want a chart! Maybe I’ll make
    one. In the meantime, 21 Great SEO Tips From Google’s Matt Cutts from SEO
    Egghead is a nice reference list of Cuttsian proclamations and wisdom over
    time. Spotted via SEO Black Hat, which notes not everyone might believe what
    Matt says. True, but it’s still nice to know what he said, even if you want to
    view it with a critical eye. Oh, that acronym? Tell you what? One good…
  • Google
    Fights To Use “Gmail” Name In Germany
    News.com has a great write up named Behind Google’s German courtroom battle.
    Google had to stop using the name Gmail in the UK, the same thing is being
    fought over in Germany. Daniel Giersch, a German venture capitalist, has who
    has a six-year-old trademark registration of g-mail, will not give up his
    trademark to Google. The German courts have required Google to remove all
    references to “Gmail” on Google’s pages within Germany. Google is trying to
    argue that “G-mail” is different from “Gmail” and they should be allowed to
    use the name in Germany. Google is not giving up on…
  • Business
    Searching Beats Sex Queries & Who’s Handing Out The Query Data?
    There’s a new paper out saying that business topics have ousted sex topics as
    top searches. Forget the findings, however. In the wake of the AOL search data
    uproar, I wanted to know where the 20 to 30 million search sessions studied
    came from….
  • Checking
    Back Links From Wikipedia Articles
    Steve Rubel spotted a new page at Wikipedia that allows you to quickly locate
    all the links pointing to a specific site from within the Wikipedia. This page
    allows you to enter in a domain, and it will bring back all the pages that
    have links pointing to that domain from within the Wikipedia. For example,
    Search Engine Watch has 107 citations from the Wikipedia, just search using
    the syntax *.sewprod.wpenginepowered.com to find out. It is a great way to see what
    types of Wiki links you have and also to see how people are using your content
    in a…
  • Yahoo &
    Acer Partner: Yahoo Search Default Search Engine on Acer Computers
    The Financial Times reports that Yahoo has partnered with Acer, the fourth
    largest PC manufacturer to set the default search engine to Yahoo Search on
    those machines. In addition, the default home page for those browsers will be
    a co-branded page with links to Yahoo services. The terms of this deal were
    not disclosed, but we know it will be a multi-year partnership….
  • Google:
    Expanding One Start-Up At A Time
    The Washington Post has an interesting article looking at Google’s acquisition
    strategy, in Google Goes to Market. The article shows how Google has spent a
    lot less than it’s competitors. In fact, it appears Google’s goals behind
    their acquisitions differ greatly from Yahoo and eBay. The article describes
    that Google tends to buy companies that are early in the stages of
    development, and then when they acquire them, Google “has done little to
    highlight them.” It is rare for Google to tell the public why they bought a
    certain company. It is also not like Google wants to buy software,…
  • Intuit &
    Google Announce Major Local Search Marketing Partnership
    In a development with potentially sweeping implications for local search and
    small business online marketing, Intuit has announced a partnership with
    Google that integrates AdWords campaign management and other Google-related
    features directly into the workflow of QuickBooks, the company’s bestselling
    software package for small business. QuickBooks has 3.7 million active small
    business customers. A similar set of capabilities is contemplated for a future
    release of Intuit’s other bestselling software program Quicken….
  • Hitwise
    Data Center Offers Search Terms & Top Search Engines For Various Countries
    New from Hitwise is the Hitwise Data Center, sharing details on web surfing
    behavior. There are different data centers for various countries, and for
    search marketers, two key reports tell you top terms and top search
    engines….

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