Google Base Adds Click & Impression Metrics For Merchants

The Google Base Blog announced that Google Base has been tracking clicks and impressions since early June. They are now displaying that data to merchants, so that they can see the number of times their Google Base items are viewed (impressions), clicked on and the pageviews of that item. An impression occurs each time a Froogle or Google Base result is displayed for that item, a click is tracked each time someone clicks on that listed item and a pageview occurs each time someone views the items page. The data is mostly just updated daily, but you can use it to tweak your item titles, descriptions and pictures – to potentially increase your click-through rate.