The Yahoo Search Blog announced the release of the Yahoo Answers API. The API will allow developers to pull questions from the Yahoo Answers database by search, category, and user. You can even get the answers for those questions. More details at https://developer.yahoo.com/answers/.
Postscript: Jeremy Zawodny suggests to me that the Yahoo Answers API will soon allow writing to the Yahoo Answers database, and not just read only access. Niche answer social networks, here we come?
The biggest impact here will be in the advertiser workflow. Great news for those seeking efficiency and less time spent on the Bing platform.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled read.
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