As reported in ClickZ today, SuperPages, which is itself up for sale, has acquired SEM firm Inceptor for an undisclosed amount. Verizon has been the most forward thinking and acting of the yellow pages publishers when it comes to offering performance-based products and leveraging search. This acquisition gives SuperPages more range in what it can offer and how the company can implement it — and brings that cost in house.
For more on this deal see my blog post.
Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can use local SEO to dominate search and translate it into sales this holiday season.
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers' current use of voice search with regard to local search and how you can optimize for future growth
Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish Dudharejia shares his eight fundamental actions to get you started.