TNT Creates Broadband Channel to Promote On-Air Series
TNT just announced it will create an online broadband “channel” to promote its new series “Nightmares & Dreamscapes” From the Stories of Stephen King.”
It has the ring of DVD “extras,” only for the Web.
Content will include actor and director interviews, behind-the-scenes footage and even feature films related to the content, which TNT will trot out of its library.
The Web site, built and hosted by Veoh, officially launches today – as does the series.
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