The Wall Street Journal reports that the search companies, including Microsoft, Yahoo, Ask and possibly Google are looking to find cheap electricity to power all the computers and hardware that power the companies. The article says that one large data center can use as much energy as a city of 40,000 people! The search companies are looking for locations next to cheap energy sources such as former defense bunkers, near hydroelectric plants, and other locations where electricity is cheaper. Microsoft’s data center consumption of power doubled over the past four years, so this is a serious concern for Microsoft and other search companies.
Search Companies Energetically Seeking Electricity
Want SEW higher in your Google results?Add as a preferred source
More in Industry
View moreThe Search Engine Watch Top 5!
Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics
The ultimate 2022 Google updates round up
Summarizing the rumored and confirmed updates Google launched this year, their impact on page rankings and SEO strategy
Is Google headed towards a continuous “real-time” algorithm?
What a future-focused search landscape would look like and who could benefit