Yahoo And CBS To Bring “60 Minutes” Interactive Content To Web; Yahoo Japan to Buy NewsWatch
ClickZ reports that Yahoo and CBS are working together to bring the show, 60 Minutes to Yahoo’s Internet users. The deal involved Yahoo setting up a special micro-site to display video segments and interactive components of the show, including “special Web-only features such as interactive maps, photo galleries, Weblogs and a reporter’s notebook.” Reportedly, Buick is sponsoring a preview, this Sunday, by hosting a special interview with Tiger Woods.
On somewhat related front, PaidContent.org reports that Yahoo Japan will be purchasing a majority stake in NewsWatch, Toshiba Corp’s online news search and clipping service unit, for $11 million.
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