Non-profits are scoffing at AOL’s invitation to join its Enhanced Whitelist for free.
The Electronic Frontier Foundation (EFF), which organizied a cabal of “unlikely bedfellows” to protest what they dub an “e-mail tax,” say the ranks are swelling. The group’s DearAOL.com coalition has swelled from 50 to 500 organizations in one week, and 30,000 e-mail users have signed the group’s petition.
“I don’t take bribes,” the EFF quotes Gilles Frydman, executive director of the Association of Cancer Online Resources, as saying. “The solution is not AOL offering a few of us service for free in exchange for our silence - the solution is preserving equal access to the free and open Internet for everyone.”
You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most popular search engines after Google and Bing?
Search is everywhere, which means organizations must produce high-quality and authoritative, yet informatively entertaining, content that is device agnostic and encourages a uniquely human social echo for it to be deemed search engine optimal.
Organic search is extremely effective at reaching new audiences, causing many to forgo the integrated approach and focus just on SEO. Resist this urge! Here's how owned, earned, and paid media supports SEO for maximum organic search performance.
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