Ford Explorer Teaches
Me to Ignore Google AdWords Ads from Aaron over at SEO Book looks at Ford
Explorer ads delivered via Google AdSense that appeared recently to be all over
the web to him and others. His main issue is why Google allowed off-topic
delivery. The ads were apparently showing up on pages that seemed to have
nothing to do with cars, trucks, SUV what motorized transport.
Google prides itself on targeted ads, as you can find on the AdSense
overview page:
You want to make more money from advertising, but you don’t want to serve
untargeted ads to your users. Google AdSense? solves this problem by
automatically delivering text and image ads that are precisely targeted to
your site and your site content?ads so well-matched, in fact, that your
readers will actually find them useful.
Ford Explorer
Google AdWords AdSense Campaign at Search Engine Journal has Loren having
the same frustration as Aaron, but not just from a web surfers view. He also
comes at it from the publisher angle. Loren points out how on his own site,
which is about search engines, he was finding Ford Explorer text ads and
skyscraper image ads.
Hmm — maybe the ads were targeting anything about engines :)
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