Eurekster, known for its personalized social search efforts, has introduced a new service aimed at personal and small business web site owners that allows them to create a customized site search tailored to the content of the site. Creating a “swicki” for your site is both easy and free.
After signing up, you create your initial swicki by training it by responding to a set of questions that establish filters for the kind of content to include or not include in search results. The swicki then dynamically shares the most popular and active searches in that community.
The digital retail space has seen a huge number of disruptive innovations over the years, from artificial intelligence (AI) offering tailored recommendations to smart chatbots transforming and streamlining customer service and the new additions of drone deliveries and augmented reality. Despite these leaps, most search technologies still used by modern retailers and brands are lagging behind. Markus Stripf explains
Google have now rolled out their Posts function for small businesses with a Google My Business account. But how do Posts affect click-through, ranking, mobile and social presence? We look at the facts.
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