Most people in the search marketing business learned how to do it by plunging directly into a search optimization or advertising campaign, and adjusting and adapting on the fly. Until recently, there were few good books that offered advice for newcomers.
That’s changing, and I’ve recently reviewed a bunch of good search marketing books. Part two of my collection of search-related book reviews, A Compilation of Search Marketing Book Reviews, looks at ten books that even pros can benefit from reading.
Impact's Matt Moore explores options around what affiliate and partnership managers can do to ensure today, so that they can future-proof their channel and ensure that they not only maintain but also thrive in this new world order, by perhaps capitalizing on the blows these Google moves bring to the ad industry.
Searchmetrics take a detailed look at how Amazon uses a combination of organic and paid listings to vie for shoppers’ clicks, which strategies Google follows in the battle for product search, and how Amazon continues to fight back.
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