Spending A Day With An SEM Firm

A Day
in the Life of a Search Engine Marketing Agency from sees a DM News reporter
spending time at icrossing‘s New York
office and among some of its 54 employees. I know, I know — the cynical gang
out there will see it as a nice coup for
icrossing to get some ink, and no doubt other firms will pitch other
publications to do the same. But you’ll find plenty interesting to read, from
the guy monitoring A/B test results to the person hunting for more search
inventory by spotting even more search terms.