Multimedia search has become hot recently, with the major search engines jostling with a crowd of upstart newcomers to offer a wide range of audio and video search tools. In today’s SearchDay article, Video and Podcast Search Engines,guest writer Grant Crowell recaps a recent Search Engine Strategies panel that focused on multimedia search.
A longer version of this story for Search Engine Watch members talks about how to submit audio and video content to search engines, and offers tips on optimizing content so that it can achieve high rankings even when traditional SEO techniques don’t apply.
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Thousands of brands have joined Vine. Many prospered, but many misfired, failing to seize upon its full potential. We examine what Vine's growth means to digital marketers, plus offer three predictions on what we can expect this year from Vine.
Shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities and vloggers who create YouTube beauty content focused on makeup, skincare, hair care, and nails.
