The Open Content Alliance is launching today, with plans to make thousands of books, multimedia files and other materials freely searchable and accessible and online. Unlike Google Print, however, anyone adding content to the Open Content Alliance must have permission from copyright holders.
A federal court is making Google connect AdX and DFP to Prebid and let rival publisher ad servers access AdX demand. Publishers may have to wait up to 15 months for the doors to actually open.
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