New Ask Jeeves Sponsored Listings Program Launched

The rumors
are over. Ask Jeeves has officially announced a new automated paid listings
service today, Ask Jeeves Sponsored
Listings. It will let anyone purchase ads directly on the Ask Jeeves network rather than having to buy placement via Google or work through an
Ask Jeeves account rep. Today’s SearchDay article,
New Ask
Jeeves Sponsored Listings Program Lets More Advertisers Buy Direct has more
details. The

version for SEW
members goes into more depth on topics such how Ask Jeeves may cope with the
"hassle factor" of convincing advertisers they should go direct, how it may show
more than three of its own ads, making use of the "standard" Googe format,
issues with potential ad duplication and how Ask says it developed most of the
technology internally, though it won’t name the third party company also
involved — and isn’t worried that Yahoo might seek a patent infringement claim
on paid listings. Want to discuss? Join our forum thread,
New
Ask Jeeves Paid Listings Program.