I’d really love to hear from e-mail marketers ASAP because this time, it really matters. (By marketers, I mean marketers — not just vendors and ESPs).
On Tuesday, I’ll be on an FTC conference call to discuss the positives and negatives of CAN-SPAM. It’s a privilege to be asked to participate — and a great opportunity to pass our readers’ thoughts along to where it really counts. If you’ve got strong feelings about the Act, let me know in the comment section before Tuesday morning, EST. OK?
The little things, like match types, ad groups, and geo-targeting, can make all the difference in your search marketing tactics. Here are some examples that show why it makes sense to dig into the details.
SEO software provider gShift revealed a new tool to track content by individual Web pages or groups of pages in its latest release, the content performance module. The content performance tool allows marketers to control which pages to glean key metrics on.
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