Yahoo Wanted Flickr For The Tags (& Tagging Community)

Talk time: Jerry Yang from the Guardian interviews Yahoo cofounder Jerry Yang. Why did Yahoo buy
Flickr? To leverage its leading technology and features, including tagging. Honestly, setting up tagging without buying Flickr couldn’t be that hard. But buying a social
network that’s already tagging things? That makes more sense from a value perspective. If those at Flickr are already tagging photos, what else might they tag for you? Yang
discusses the current Yahoo push that “mass media” will become “my media” and that social communities will shape this. So social search? Yes, social search is in the cards, as
the company discussed recently at Supernova. Yang also talks about changes at Yahoo over the past 10
years and the convergence of media.