The first day of the
WebmasterWorld Search & Marketing Conference 2005 in New Orleans happened yesterday, and Barry Schwartz from
Search Engine Roundtable and Aaron Wall from SEO Book have logged reports. A recap of
search-related sessions:
- Keynote – The Search, by John Battelle from Search Engine Roundtable covers John
Battelle’s keynote, in particular how he sees search as the main driver of the second evolution of the web, or Web 2.0.
Webmaster World New Orleans Pubcon – John Battelle Keynote has SEO Book’s write-up of the talk in nice, bullet-point fashion. - Contextual Advertising for Publishers from SER covers ways of getting more out of
AdSense plus how contextual ad delivery is done in general. - Local Search – Issues and Opportunities from SER covers what people look for in local
search, info on small business take-up, MSN Search talking about its new local product and Ask Jeeves on its largely Citysearch-powered service. - Peaceful Coexistence – Writing for the Engines from SER on things to consider in
writing content for a site that you hope will help it do better with search engines and avoiding duplicate content issues. SEO Book has its own coverage
here. - Lead Generation & Tracking & Shopping Search – Getting Listed, Getting Traffic from
SER covers tips on tracking and dealing with shopping search. - Competitive Intelligence from SEO Book looks at was to understand what your competitors
are doing and ways to mess with their heads.