Google vs. Yahoo: Clash of cultures is similar to other stories we’ve seen
before, looking at culture differences in how Google and Yahoo operate. In the end, the story concludes Yahoo is more in tune with Madison Avenue big brand types, while Google
is more of a mega-classified ads company. Of course, the analyst saying Google’s all search sounds like he buys into the "contextual is search" argument. When you’re
contextually delivering CPM-based graphic ads on web sites, that’s hardly "all search" in my book. For those other similar stories, check out
Google vs. Yahoo Story on CNBC and More on
Google vs. Microsoft and The Google/Yahoo Rivalry in 2005 and
Yahoo Has Google’s Mojo: Round Two.
Comparing The Google & Yahoo Business Cultures
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