Yahoo Service Marks the Terms “Pearl Hunter” and “Cover Art”

I posted a week ago about a couple of new Google trademarks (technically they’re called service marks) and I thought it would be interesting to see if I could find any new service marks that Yahoo had filed for with the US Patent and Trademark Office.
Here’s what I found. What new services or programs (if any) they might be telegraphing is (of course) to be determined.

A selected list of words and phrases that Yahoo has filed for service marks with the USPTO, 2004-Present:

+ “COVER ART”
This filing was made with the USPTO less than a month ago.
+ “PEARL HUNTER”
Also filed for less than a month ago.
+ YAHOO 360
Filed for at beginning of March.

Selected 2004 Filings from Yahoo
+ “LIFE IS ALL AROUND YOU. YOU JUST NEED TO FIND IT”
+ “EVEN WHEN YOU’RE OUT, YOU’RE IN”
+ “DIGDIG”
+ “Y20”
+ “SMARTFIT”

More in Industry

View more
Content

The Search Engine Watch Top 5!

Gripping reads from 2022 that informed, amazed, and helped SEOs and search marketers tackle Google’s googlies and global dynamics