Crumbling Cookies Threaten SEM and Online Advertising from Kevin Lee at ClickZ looks at how a
growing number of consumers eschewing cookies may make tracking conversions more difficult, thus impacting measuring search marketing effectiveness. He urges for various
organizations to band together to save the cookie through education.
Want to discuss? Visit our forum thread, Protecting Cookies from Deletion.
In spite of the transient nature of this ever-evolving and converging field, here are five skills that will allow digital marketers to adapt and thrive as hybrid professionals.
Executives are unhappy with the skills of digital and social media team talent. A large talent gap is hurting sales, employee retention, and marketing ROI. But all hope isn't gone. Check out these tips on hiring and keeping digital marketing talent.
SEMPO is currently collecting feedback from digital marketers across the board to feed its 9th annual "State of Search" report. Participants will receive a copy of the research (usually for members only or for a fee) plus a chance to win an iPad 3.